Plain English definition
Average revenue per paying logo or seat in the slice you grouped.
Why it matters
Shows mix creep—plans sliding cheap while logo count climbs.
Simple example
$312,000 recurring for 780 logos → roughly $400 each.
ARPU / ARPA
Related calculators
ARPU Calculator
Revenue ÷ paying accounts for the same slice and period your analytics export uses.
Open calculator →Average Contract Value (ACV) Calculator
Total signed contract revenue divided by count of contracts in your batch.
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