Ad Budget Calculator
Rough total media spend if each day spent the same daily average for the days you enter.
Open calculator →All calculators
Browse free calculators for SaaS pricing, ecommerce marketing, freelancer rates, churn, runway, conversions, creator revenue, and more.
Break-even CPC Calculator
Highest affordable CPC when gross profit per order meets your on-site conversion to purchase.
Open calculator →Break-Even ROAS Calculator
Minimum ROAS on attributed revenue equal to 1 ÷ gross margin decimal when margin is stable.
Open calculator →CPA Calculator
Spend ÷ conversions for whichever conversion event you defined—lead, trial, purchase.
Open calculator →CPC Calculator
Total ad spend ÷ measured clicks for the same scope and dates.
Open calculator →CPM Calculator
Ad spend per thousand impressions—reach efficiency before clicks exist.
Open calculator →CTR Calculator
Clicks ÷ impressions × 100 for the placement or creative measured.
Open calculator →Impression Calculator (from Spend and CPM)
Solve impressions from dollars spent divided by negotiated CPM (per thousand impressions).
Open calculator →Profit per Click Calculator
Attributed revenue per click minus CPC—a quick view of what's left after the click cost.
Open calculator →ROAS Calculator
Attributed revenue ÷ ad spend for the attribution window your team adopts.
Open calculator →Affiliate Click Value Calculator
Attributed sales revenue divided by outbound clicks—sales dollars per click, not just commissions (EPC).
Open calculator →Affiliate Conversion Rate Calculator
Affiliate-attributed conversions divided by outbound clicks for the same time period.
Open calculator →Affiliate Income Calculator
Rough monthly payout from visits, CTR, purchase conversion %, and dollars earned per sale.
Open calculator →Blog Revenue Calculator
Display-style revenue from monthly pageviews × RPM for the ad stack you actually run.
Open calculator →Commission Rate Calculator
Commission dollars expressed as a percent of the sale base your contract names.
Open calculator →EPC Calculator (Affiliate Earnings Per Click)
Total affiliate commissions divided by tracked clicks—money efficiency per outbound click.
Open calculator →Conversion Value Calculator
Multiply conversion count by average order value when both numbers share the slice you care about.
Open calculator →Funnel Conversion Calculator
End-to-end conversion from first funnel step population to completing customers.
Open calculator →Landing Page Conversion Rate Calculator
Goal completions divided by landing visits for the slice you counted.
Open calculator →Course Revenue Calculator
Forecast gross sales using traffic × purchase conversion × price—or students × ticket price path.
Open calculator →Creator Sponsorship Pricing Calculator
CPM-style fee from average expected views multiplied by negotiated CPM ÷ 1000.
Open calculator →Instagram Sponsorship Calculator
Estimated fee from typical post reach/views × CPM—not yet counting usage bundles.
Open calculator →Patreon Revenue Calculator
Active patrons times average pledge before platform fees—gross membership snapshot.
Open calculator →Podcast Sponsorship Calculator
Episode fee estimate from downloads × CPM assuming host-read inventory.
Open calculator →TikTok Sponsorship Calculator
Rough fee from average TikTok views × your quoted CPM before package extras.
Open calculator →YouTube Revenue Calculator
Programmatic revenue estimate from monthly views × RPM—brand deals excluded unless folded in.
Open calculator →YouTube Sponsorship Calculator
Average integration views times sponsor CPM ÷ 1,000 for a fee anchor.
Open calculator →Average Order Value (AOV) Calculator
Revenue ÷ orders for coherent slice/time—watch tax and shipping conventions.
Open calculator →Gross Margin Calculator
Revenue minus cost of goods sold, expressed as percent of revenue.
Open calculator →Inventory Turnover Calculator
COGS over a period divided by average inventory value on hand.
Open calculator →Product Pricing Calculator (Cost + Margin)
Cost-plus shelf price implied by landed cost plus target gross margin %.
Open calculator →Refund Rate Calculator
Refunded orders divided by fulfilled orders—how often sales slide backward.
Open calculator →Repeat Purchase Rate Calculator
Share of customers in your slice who bought more than once under your rules.
Open calculator →Shopify Profit Margin Calculator
Margin percent after product, shipping, and payment costs measured against selling price.
Open calculator →Simple Net Profit Calculator
Revenue minus a lump of operating expenses you chose to sum for a planning pass.
Open calculator →Email List Value Calculator
Monthly planning value from subscribers × average monthly revenue each monetized subscriber contributes.
Open calculator →Email Marketing ROI Calculator
Estimated ROI comparing email-attributed revenue with the cost of running email marketing.
Open calculator →Newsletter Revenue Calculator
Rough dollars per broadcast from subscribers, opens, clicks among openers, and dollars per outbound click.
Open calculator →Newsletter Sponsorship Revenue Calculator
Approximate sponsorship fees from reachable opens × CPM with monthly send cadence baked in.
Open calculator →Unsubscribe Rate Calculator
Unsubscribes ÷ emails delivered × 100 for specific campaign batches.
Open calculator →Break-Even Calculator (Units)
Units sold so contribution margin covers fixed overhead for that horizon.
Open calculator →Startup Runway Calculator
Months of runway from cash divided by estimated monthly burn when burn holds steady.
Open calculator →Freelance Hourly Rate Calculator
Hourly rate that backs into an annual income goal after realistic billable hours.
Open calculator →Freelance Project Pricing Calculator
Fixed bid from hourly assumption × estimated hours × risk multiplier.
Open calculator →ARPU Calculator
Revenue ÷ paying accounts for the same slice and period your analytics export uses.
Open calculator →ARR Calculator
MRR × 12—the shorthand annualized run rate investors ask for in casual updates.
Open calculator →Average Contract Value (ACV) Calculator
Total signed contract revenue divided by count of contracts in your batch.
Open calculator →CAC Calculator
Sales + marketing spend in a slice ÷ newly acquired customers counted the same window.
Open calculator →CAC Payback Period Calculator
Months to recover CAC using monthly gross profit per account (ARPU × margin unless you enter profit directly).
Open calculator →Churn Rate Calculator
Customers lost ÷ beginning cohort × 100 in the observation window—you define "lost."
Open calculator →Expansion MRR Calculator (Share of Starting MRR)
Expansion bookings as a percentage of starting MRR for the timeframe you framed.
Open calculator →Gross Revenue Retention Calculator
Share of starting MRR kept after churn and contraction-dollar losses—before deliberate upsell credit.
Open calculator →Logo Churn Calculator
Customer logos lost in a window divided by logos you started that window with.
Open calculator →LTV Calculator (Simple Gross Margin Adjusted)
Simplified annuity-style gross LTV using ARPA, margin, and churn in shared time units.
Open calculator →LTV:CAC Ratio Calculator
Estimated LTV ÷ estimated CAC using definitions you already aligned between teams.
Open calculator →MRR Calculator
Paying customers × average monthly recurring price after you convert plan mix into monthly amounts.
Open calculator →Net Revenue Retention Calculator
Ending expansion-adjusted recurring revenue indexed to starting baseline for the cohort window.
Open calculator →Revenue Churn Calculator (Gross MRR Lost)
Recurring revenue lost from downgrades and cancellations compared with recurring revenue at the start of the period.
Open calculator →SaaS Quick Ratio Calculator
(New MRR + expansion MRR) ÷ churn and contraction dollars—velocity check, not profit.
Open calculator →SaaS Subscription Cost Calculator
Total license spend from monthly price × seats × months—good for budgeting, not capitalization.
Open calculator →Some links may be affiliate links. Details on our Affiliate Disclosure page.