AppSumo
Software marketplace with deals commonly used by founders and creators.
Visit tool →EPC Calculator (Affiliate Earnings Per Click)
Total affiliate commissions divided by tracked clicks—money efficiency per outbound click.
Calculator
EPC (earnings per click)
$0.13
Results are simplified estimates for educational purposes only and should not be treated as financial, accounting, legal, or tax advice. See our disclaimer for details.
Overview
Use when commission reporting is reliable and you have enough clicks that one slow day won't dominate the average. If clicks are very low, use a longer date range before drawing conclusions.
Formula
EPC equals total commissions earned divided by attributed clicks.
Example calculation
Using the default example values from the JSON seed for this tool:
- Total commissions earned
- 1280
- Total tracked clicks
- 9500
Result: $0.13 (EPC (earnings per click))
How to interpret this result
Commissions ÷ outbound clicks summarizes partner-program efficiency per outbound click.
Needs honest click counts attributed to placements and long enough windows when traffic is sparse.
Separate from storefront conversion—affiliate mixes usually differ.
When to use this calculator
- When commissions and outbound clicks finally live in one export
- Before reallocating creatives when one placement pays per click cleanly
- When sample windows should be wider because daily clicks swing hard
- When you compare payouts against outbound traffic—not sitewide conversion alone
Rule of thumb
Thin click days whip EPC; smooth with sane windows before moving budget.
Terms used in this calculator
- EPC (Earnings per click)
- Commissions attributed to sales divided by affiliate-tracked outbound clicks.
- Affiliate commission
- Cash paid to publishers when attributed orders clear under affiliate rules.
Common mistakes
- Faith in one-day spikes with tiny outbound clicks.
- Forgetting clawbacks once returns roll in.
- Compared to storefront sitewide CVR without admitting different intent.
What to do next
Contrast with affiliate conversion rate or commission calculators when diagnosing weak clicks versus weak offers.
How to improve this result
- Improve offer-audience fit on pages that monetize outbound clicks.
- Hedge tiny sample periods with smoothing before reallocating creatives.
- Separate branded versus non-branded traffic when diagnosing swings.
Recommended tools
Useful tools for this calculator
These tools are related to the topic of this calculator. Some links may be partner links.
Impact
Partner marketing platform used by brands and publishers at scale.
Visit tool →PartnerStack
Discover B2B SaaS affiliate and partnership programs.
Visit tool →FAQ
- EPC vs CTR?
- CTR is clicks per impression; EPC folds payout and conversion into money per click.
- Net of returns?
- Yes after clawbacks settle—returns drag EPC if commissions reverse.
- Which attribution window?
- Match the network default you compare across placements.
- Small click samples?
- Wait for more data or segment longer before reallocating spend.
Related calculators
Affiliate Conversion Rate Calculator
Affiliate-attributed conversions divided by outbound clicks for the same time period.
Open calculator →Affiliate Income Calculator
Rough monthly payout from visits, CTR, purchase conversion %, and dollars earned per sale.
Open calculator →Blog Revenue Calculator
Display-style revenue from monthly pageviews × RPM for the ad stack you actually run.
Open calculator →Commission Rate Calculator
Commission dollars expressed as a percent of the sale base your contract names.
Open calculator →Affiliate disclosure
Disclosure: Some links on this page may be affiliate links. If you sign up or make a purchase through these links, FounderCalc may earn a commission at no extra cost to you. We only recommend tools that are relevant to the calculator topic.