EPC (Earnings per click)

Plain English definition

Commissions attributed to sales divided by affiliate-tracked outbound clicks.

Lets you compare creatives or placements on money per click—not just CTR.

$840 commissions ÷ 42,500 clicks ⇒ about two cents earned per tracked click.

Rough monthly payout from visits, CTR, purchase conversion %, and dollars earned per sale.

Total affiliate commissions divided by tracked clicks—money efficiency per outbound click.

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