Average Order Value (AOV) Calculator
Revenue ÷ orders for coherent slice/time—watch tax and shipping conventions.
Open calculator →Course Revenue Calculator
Forecast gross sales using traffic × purchase conversion × price—or students × ticket price path.
Overview
Use when launch windows are bounded and refunds have not netted yet. Stack refund and platform fee deductions manually for net optimism checks.
When to use this calculator
- When you model traffic × conversion × price for a launch window
- Before you set refund assumptions aside and want gross sales first
- When you compare two price points with the same funnel
- When traffic is small and conversion estimates should stay humble
Rule of thumb
Gross launch math ignores refunds and platform cuts unless you folded them back into price or conversion.
Terms used in this calculator
- Conversion rate
- Share of a clear baseline group—visits, sessions, leads—that finished the goal you named.
Calculator
Estimated course revenue
$114,048.00
Results are simplified estimates for educational purposes only and should not be treated as financial, accounting, legal, or tax advice. See our disclaimer for details.
Formula
Either visitors × conversion % × price, or enrollees × price—match available inputs to your cohort evidence.
Example calculation
Using the default example values from the JSON seed for this tool:
- Visitors to sales page (period)
- 12000
- Conversion rate to purchase
- 3.2
- Course price
- 297
Result: $114,048.00 (Estimated course revenue)
How to interpret this result
Gross course sales from traffic × conversion × price for the launch window you picked.
Refunds and platform fees are not netted unless you adjust the price input.
For cohort launches, keep the conversion window aligned with the funnel you measured.
Common mistakes
- Forgetting refunds and chargebacks in net planning.
- Using cohort conversion without enough traffic to stabilize CVR.
- Double-counting upsells already bundled in price.
What to do next
Funnel conversion plus AOV tools matter when traffic is warm but cart size is not.
How to improve this result
- Add proof (outcomes, testimonials, guarantees where allowed) before chasing more ad spend.
- Follow up leads inside 24 hours when the funnel is high touch.
- Model refunds and platform fees in a second column when net cash matters.
Recommended tools
- AppSumo Software marketplace with deals commonly used by founders and creators.
- ProfitWell Pricing and retention resources for subscription businesses.
FAQ
- Include payment plan buyers?
- Model cash timing separately—even if bookings look large.
- Affiliate payouts?
- Subtract expected rev-share manually from gross revenue you typed.
- VAT or sales tax?
- Decide inclusive vs exclusive upfront when comparing benchmarks.
- Why conversion collapsed?
- Price rise, weaker proof, saturated audience—inspect qualitatively.
- Refund heavy categories?
- Build refund % buffer outside simple multiply.
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Cost-plus shelf price implied by landed cost plus target gross margin %.
Open calculator →YouTube Revenue Calculator
Programmatic revenue estimate from monthly views × RPM—brand deals excluded unless folded in.
Open calculator →Affiliate disclosure
Disclosure: Some links on this page may be affiliate links. If you sign up or make a purchase through these links, FounderCalc may earn a commission at no extra cost to you. We only recommend tools that are relevant to the calculator topic.