Ad Budget Calculator
Rough total media spend if each day spent the same daily average for the days you enter.
Open calculator →Advertising calculators
Use these tools to check whether traffic, clicks, conversions, and revenue actually support the cost of running ads.
Recommended workflow
- Start with CPC, CPM, or CTR when you reconcile invoice spend with dashboard clicks.
- Add CPA or ROAS once conversion events and revenue attribution use the same window.
- Run break-even ROAS or break-even CPC when margin—not platform ROAS—is the worry.
- Pair with landing or funnel conversion tools when clicks look fine but purchases do not.
Advertising calculators
Break-even CPC Calculator
Highest affordable CPC when gross profit per order meets your on-site conversion to purchase.
Open calculator →Break-Even ROAS Calculator
Minimum ROAS on attributed revenue equal to 1 ÷ gross margin decimal when margin is stable.
Open calculator →CPA Calculator
Spend ÷ conversions for whichever conversion event you defined—lead, trial, purchase.
Open calculator →CPC Calculator
Total ad spend ÷ measured clicks for the same scope and dates.
Open calculator →CPM Calculator
Ad spend per thousand impressions—reach efficiency before clicks exist.
Open calculator →CTR Calculator
Clicks ÷ impressions × 100 for the placement or creative measured.
Open calculator →Impression Calculator (from Spend and CPM)
Solve impressions from dollars spent divided by negotiated CPM (per thousand impressions).
Open calculator →Profit per Click Calculator
Attributed revenue per click minus CPC—a quick view of what's left after the click cost.
Open calculator →ROAS Calculator
Attributed revenue ÷ ad spend for the attribution window your team adopts.
Open calculator →Related categories & hubs
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