Blog Revenue Calculator
Display-style revenue from monthly pageviews × RPM for the ad stack you actually run.
Open calculator →Instagram Sponsorship Calculator
Estimated fee from typical post reach/views × CPM—not yet counting usage bundles.
Overview
Use when quoting feed or Reels integrations separately. Fraudulent follower inflation poisons averages—audit reach quality first.
When to use this calculator
- When Stories, Reels, and feed perform differently and you pick one average
- Before you reply with a rate card based on reach or views
- When audience geography shifts sponsor appetite
- When fraud or bot inflation is a concern and you verify reach
Rule of thumb
Story reach is not feed reach—split averages when negotiation depends on format.
Terms used in this calculator
- CPM
- Cost per one thousand impressions—how you buy or compare reach buys.
Calculator
Estimated Instagram sponsorship price
$1,904.00
Results are simplified estimates for educational purposes only and should not be treated as financial, accounting, legal, or tax advice. See our disclaimer for details.
Formula
Average views/reach × (CPM ÷ 1000). Align reach definition with Insights exports.
Example calculation
Using the default example values from the JSON seed for this tool:
- Average views per post
- 68000
- Sponsorship CPM
- 28
Result: $1,904.00 (Estimated Instagram sponsorship price)
How to interpret this result
Ballpark value from average reach/views per post × CPM ÷ 1000.
Stories vs Reels vs feed can differ—split when your averages diverge.
Brand safety and audience geography affect achievable CPM.
Common mistakes
- Equating story views to feed reach without adjustment.
- Ignoring follower quality and fraud in rate cards.
- Forgetting image/video usage windows in contracts.
What to do next
Compare TikTok or podcast integrations if sponsors want a bundled package.
How to improve this result
- Keep Reels, Stories, and feed averages separate when performance diverges.
- Share audience countries and ages—CPM quotes without them age poorly.
- Cap revision rounds in writing for static and video assets.
Recommended tools
FAQ
- Story vs permanent post?
- Treat separately when completion rates diverge materially.
- Include gifted product value?
- Add as a separate fee—not inside CPM unless you put everything on the same basis first.
- Whitelisting / partnership ads?
- Price as distinct deliverable with tooling fees.
- Why brand wants screenshots?
- They validate reach against platform fraud—supply proactively.
- Compare TikTok calculators?
- Yes when brief is omnichannel—you still price each inventory uniquely.
Related calculators
Creator Sponsorship Pricing Calculator
CPM-style fee from average expected views multiplied by negotiated CPM ÷ 1000.
Open calculator →TikTok Sponsorship Calculator
Rough fee from average TikTok views × your quoted CPM before package extras.
Open calculator →Affiliate disclosure
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