Conversion calculators

Use these tools to understand where visitors become leads, customers, or revenue.

Recommended workflow

  1. Measure landing page conversion on the exact URL buyers hit after ads.
  2. Map funnel steps only when identities line up step to step.
  3. Fold in conversion-value math when basket size—not just counts—explains swings.
  4. Return to CPC/CPA when the site is steady but acquisition looks expensive.

Conversion calculators

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