Impact
Partner marketing platform used by brands and publishers at scale.
Visit tool →Affiliate Click Value Calculator
Attributed sales revenue divided by outbound clicks—sales dollars per click, not just commissions (EPC).
Calculator
Revenue per outbound click
$2.26
Results are simplified estimates for educational purposes only and should not be treated as financial, accounting, legal, or tax advice. See our disclaimer for details.
Overview
Use when brands care about sales dollars leaving your links even before commission math. Still not profit—returns and fees sit downstream unless you net them into revenue first.
Formula
Attributed revenue ÷ clicks for the same counted window.
Example calculation
Using the default example values from the JSON seed for this tool:
- Attributed revenue
- 18500
- Outbound clicks
- 8200
Result: $2.26 (Revenue per outbound click)
How to interpret this result
Attributed sales revenue divided by outbound clicks—sales dollars per click.
Differs from EPC, which focuses on commissions—pair both when brands want full-funnel talk.
Returns and fees still sit downstream unless you net them into revenue first.
When to use this calculator
- When sales dollars tied to outbound clicks matter as much as commission math
- Before comparing creators whose commission rates diverge sharply
- When brands ask about sales dollars—not only what you cleared
- When refund timing will drag averages unless you lengthen the window
Rule of thumb
Shows sales dollars tied to outbound clicks—not the same as commission-focused EPC.
Terms used in this calculator
- EPC (Earnings per click)
- Commissions attributed to sales divided by affiliate-tracked outbound clicks.
- Affiliate commission
- Cash paid to publishers when attributed orders clear under affiliate rules.
Common mistakes
- Confusing attributed sales-per-click with guaranteed cash in your pocket.
- Mixing multi-currency sales without converting to one currency.
- Applying short windows when big orders convert weeks later outside the attribution.
What to do next
Pair with outbound traffic quality calculators or EPC variants when payout stories diverge.
How to improve this result
- Improve average order composition when attributable revenue climbs slowly.
- Separate cold versus warm placements when diagnosing mix.
- Use one currency when partners span regions.
Recommended tools
Useful tools for this calculator
These tools are related to the topic of this calculator. Some links may be partner links.
PartnerStack
Discover B2B SaaS affiliate and partnership programs.
Visit tool →ProfitWell
Pricing and retention resources for subscription businesses.
Visit tool →FAQ
- How differs from EPC?
- EPC divides commissions; this divides revenue attributed to clicks.
- Refund timing?
- Delay averages until return windows calm if refunds whipsaw.
- Mixing placement types?
- Segment email vs editorial vs paid—blend only on purpose.
- Big-AOV outliers?
- Median-style rolling windows tame whale orders if needed.
Related calculators
Affiliate Conversion Rate Calculator
Affiliate-attributed conversions divided by outbound clicks for the same time period.
Open calculator →Average Order Value (AOV) Calculator
Revenue ÷ orders for coherent slice/time—watch tax and shipping conventions.
Open calculator →EPC Calculator (Affiliate Earnings Per Click)
Total affiliate commissions divided by tracked clicks—money efficiency per outbound click.
Open calculator →Affiliate disclosure
Disclosure: Some links on this page may be affiliate links. If you sign up or make a purchase through these links, FounderCalc may earn a commission at no extra cost to you. We only recommend tools that are relevant to the calculator topic.