Average Contract Value (ACV) Calculator
Total signed contract revenue divided by count of contracts in your batch.
Open calculator →Expansion MRR Calculator (Share of Starting MRR)
Expansion bookings as a percentage of starting MRR for the timeframe you framed.
Overview
Use when extra revenue from existing customers—seats, usage, upgrades—matters more than new-customer headlines alone. Agree with finance what counts as "expansion" so reactivations aren't mislabeled.
When to use this calculator
- When upsell and seats land faster than new logos headline
- Before dashboards celebrate growth while churn dollars still leak
- When finance tags expansion cleanly apart from net-new ARR
- When denominators shrink and percents inflate—say the baseline MRR out loud
Rule of thumb
Huge percentages often mean tiny base MRR or big seat lifts—say the denominator out loud.
Terms used in this calculator
- NRR / Net Dollar Retention
- Whether recurring revenue grew or shrank on existing customers once you fold expansions, downgrades, and churn dollars together.
- MRR
- Monthly recurring revenue: paying subscribers times the recurring monthly revenue you attach to each after any annual-to-monthly split you use.
Calculator
Expansion as % of starting MRR
7.27%
Results are simplified estimates for educational purposes only and should not be treated as financial, accounting, legal, or tax advice. See our disclaimer for details.
Formula
Expansion MRR ÷ baseline starting MRR × 100.
Example calculation
Using the default example values from the JSON seed for this tool:
- Expansion MRR added
- 12000
- Baseline MRR at period start
- 165000
Result: 7.27% (Expansion as % of starting MRR)
How to interpret this result
Expansion bookings as a percent of starting MRR for the chosen slice.
Tags seat lifts, usage bumps, and upsell your books already tag as expansion.
Tiny bases inflate percentages—say the denominator out loud.
Common mistakes
- Pushing expansion classifications that finance books as net-new.
- Treating huge percentage moves as victories when starting MRR is tiny.
- Ignoring cancellations that overwhelm expansion in sibling metrics.
What to do next
Cross-read logo churn or revenue churn so expansion totals do not hide contraction.
How to improve this result
- Standardize playbook around usage-based uplift when appropriate.
- Separate services revenue from SaaS uplift unless intentionally blended.
- Forecast seasonality distorting comparative periods.
Recommended tools
- Baremetrics SaaS metrics and subscription analytics dashboards.
- ChartMogul Subscription analytics for revenue, churn, and cohort reporting.
FAQ
- Usage uplift vs seats?
- Include whichever finance books as expansion, not net-new business.
- Booked vs live dates?
- Match effective billing dates—not just sales commissions.
- Huge percentages?
- Very small starting MRR inflates the percentage—make sure your baseline MRR reflects a normal month.
- Need pairing metrics?
- Yes—cross-read logo churn and NRR before celebrating.
Related calculators
MRR Calculator
Paying customers × average monthly recurring price after you convert plan mix into monthly amounts.
Open calculator →Net Revenue Retention Calculator
Ending expansion-adjusted recurring revenue indexed to starting baseline for the cohort window.
Open calculator →SaaS Quick Ratio Calculator
(New MRR + expansion MRR) ÷ churn and contraction dollars—velocity check, not profit.
Open calculator →Affiliate disclosure
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