Baremetrics
SaaS metrics and subscription analytics dashboards.
Visit tool →Net Revenue Retention Calculator
Ending expansion-adjusted recurring revenue indexed to starting baseline for the cohort window.
Calculator
Net revenue retention
107.00%
Results are simplified estimates for educational purposes only and should not be treated as financial, accounting, legal, or tax advice. See our disclaimer for details.
Overview
Use when logos look fine but dollar churn hides under expansion—or vice versa. Keep churn MRR inclusive of downgrade dollars per finance policy.
Formula
((starting MRR + expansion MRR − churn MRR) ÷ starting MRR) × 100.
Example calculation
Using the default example values from the JSON seed for this tool:
- Starting MRR (period)
- 200000
- Churn + contraction MRR lost
- 18000
- Expansion + upsell MRR gained
- 32000
Result: 107.00% (Net revenue retention)
How to interpret this result
Net revenue retention shows if your existing base grows from expansions net of churn and contraction.
Above 100% means expansion outpaced losses—common in strong land-and-expand motions.
Keep starting MRR, churn, and expansion in the same fiscal period.
When to use this calculator
- When expansions, churn, and contraction all hit the same starting MRR pool
- Before you call the base “healthy” because new logos grew fast
- When you compare quarters with the same finance definitions
- When you explain net dollar retention to someone non-technical
Rule of thumb
Treat component parts—churn, downsell, expansion—as seriously as the headline percentage.
Terms used in this calculator
- NRR / Net Dollar Retention
- Whether recurring revenue grew or shrank on existing customers once you fold expansions, downgrades, and churn dollars together.
- GRR / Gross Revenue Retention
- Keeps recurring revenue minus churn/downgrades—not counting upsells—so you see core leakage before counting expansion separately.
- Churn rate (logo churn)
- What share of the starting cohort you lost inside the timeframe you framed.
Common mistakes
- Double-counting expansion that should sit in a different bucket.
- Mismatching fiscal periods between starting MRR and movements.
- Using logo counts instead of revenue for B2B expansion math.
What to do next
GRR and expansion calculators separate upsell strength from churn hiding underneath.
How to improve this result
- Quantify churn-dollar reasons (downgrade vs cancel) before chasing expansion.
- Attach expansion plays to real usage milestones—not calendar reminders alone.
- Keep finance, success, and sales on one definition of “starting MRR.”
Recommended tools
Useful tools for this calculator
These tools are related to the topic of this calculator. Some links may be partner links.
ChartMogul
Subscription analytics for revenue, churn, and cohort reporting.
Visit tool →ProfitWell
Pricing and retention resources for subscription businesses.
Visit tool →FAQ
- New logos included?
- No—NRR is base expansion economics; bookings from new logos belong elsewhere.
- What hides inside churn MRR?
- Cancellations, downgrades per your chart of accounts—not logo counts.
- >100 good?
- Often positive for SaaS—but verify gross retention so churn is not masked.
- FX noise?
- Multi-currency ARR converts can shift NRR without product change—annotate.
- Compare to GRR?
- GRR strips expansions deliberately—pair both monthly.
Related calculators
ARR Calculator
MRR × 12—the shorthand annualized run rate investors ask for in casual updates.
Open calculator →Churn Rate Calculator
Customers lost ÷ beginning cohort × 100 in the observation window—you define "lost."
Open calculator →Gross Revenue Retention Calculator
Share of starting MRR kept after churn and contraction-dollar losses—before deliberate upsell credit.
Open calculator →Affiliate disclosure
Disclosure: Some links on this page may be affiliate links. If you sign up or make a purchase through these links, FounderCalc may earn a commission at no extra cost to you. We only recommend tools that are relevant to the calculator topic.