GRR / Gross Revenue Retention

Plain English definition

Keeps recurring revenue minus churn/downgrades—not counting upsells—so you see core leakage before counting expansion separately.

Why it matters

Keeps dashboards honest when expansions disguise weak core retention.

Simple example

Start $620k MRR → end $558k after churn/downgrade dollars ⇒ roughly 90% GRR.

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