What counts as MRR here
Paying subscribers times the monthly price you treat as recurring—annual deals usually need a monthly slice first.
Where teams drift apart
Credits for failed payments, mid-month churn, FX, coupons, or support-heavy accounts can tug MRR away from spreadsheets.
Ask Finance what they call “cash MRR” versus “booking MRR” if debates start.
Never stop at one number
Pull churn or retention alongside MRR spikes so you catch mix shift—not just totals.
Add quick ratio reads only after churn dollars are sane.
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