Break-even ROAS

Plain English definition

The ROAS on attributed revenue needed so ad spend is covered by gross margin dollars—not full office rent.

Lets you compare a “good ROAS” headline against your gross margin quickly.

40% gross margin → about 2.5× revenue per $1 ad spend clears that margin-only bar.

Minimum ROAS on attributed revenue equal to 1 ÷ gross margin decimal when margin is stable.

Attributed revenue ÷ ad spend for the attribution window your team adopts.

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