Plain English definition
What you paid on average for one ad click.
Why it matters
Pairs with conversion and profit math to see whether clicks are priced sensibly—not just cheap.
Simple example
$3,600 spend ÷ 1,800 clicks → $2.00 CPC.
CPC
Related calculators
CPC Calculator
Total ad spend ÷ measured clicks for the same scope and dates.
Open calculator →Profit per Click Calculator
Attributed revenue per click minus CPC—a quick view of what's left after the click cost.
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