Gross margin

Plain English definition

Sales minus COGS as a percentage of revenue—nothing below gross profit counted here.

Feeds pricing pushes and ads math because it guards what survives before rent and salaries.

$215k revenue, $94k COGS ⇒ about 56%.

Revenue minus cost of goods sold, expressed as percent of revenue.

Margin percent after product, shipping, and payment costs measured against selling price.

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