Plain English definition
Clicks divided by impressions on the placement you measured.
Why it matters
Shows whether creative and audience fit before downstream conversion catches up.
Simple example
320 clicks ÷ 40,000 impressions → 0.8%.
CTR (Click-through rate)
Related calculators
CTR Calculator
Clicks ÷ impressions × 100 for the placement or creative measured.
Open calculator →Landing Page Conversion Rate Calculator
Goal completions divided by landing visits for the slice you counted.
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